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BRAND MAX
Did you know that a company’s brand identity, their logo, has a shelf life of about 7 years? We agree that this kinda whiffs of marketing bullsh*t, but in fact there is more truth in the statement than should be casually ignored. Local and global influences mean that the market…
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Before and After
At times, when helping a business develop it’s brand, there will be retail premises involved. We have been asked on many occasions to help them visualise how they would look into certain premises and high street positions. This has involved photographing the old building and then on computer ‘dressing it…
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Traditional meets contemporary
I like projects like this one. We start with a skilled craftsman who uses traditional methods to create stunning, bespoke wooden pieces of art, his request is we develop a suitable identity that demonstrated his traditional skills and how he uses them to create modern contemporary pieces. The key was…
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Le Burger
To make any inroads into the aggressive world of food hospitality, we were asked to help develop a ‘new look’ for an established, Parisian, gourmet burger restaurant. We experimented at great length to make what looks very simple work in application. The crude, hand-drawn lettering and burger symbol made the…