Branding, Design, Illustrations, Packaging, Retail
Project 1: Chococo asked us to look at how we could treat a series of POS/promo/information panels promoting different chocolate suppliers. We wanted to really push the artisan qualities of all the producers and introduce some of the ‘characters’ involved. The range can be extended as required.
Project 2: Instore we had a large empty wall space above the shelving where customers would queue to choose and pay for their orders. Working with Chococo we created a company pledge in a chalkboard style. This gave the client their own artisan feel, which is something we will be introducing right across all marketing material.
Project 3: As part of the ongoing POS programme for this bespoke chocolate maker, we were asked to create a promotion for Easter. Their eggs are all carefully handmade and include interesting and clever production techniques that help make them a premium product. We treated each egg as a piece of art and established the Masterpieces Collection to best reflect their unique qualities.
Project 4: Simple hand made style branding for the shop’s delicious hot chocolate. The branding would appear ‘stamped’ on to brown paper bags of hot chocolate flakes as well as branded onto their white ceramic mugs.
We were also asked to produce a set of original, chocolate themed posters for Chococo, a quality chocolate maker, as part of the interior decor of their latest retail shop opening. The plan is to extend some of the themes onto various other marketing material. This is an ongoing project which incorporates Christmas, Summer, Easter, Mothers Day, special promotions etc.