Chococo are very proud of their working ethos and they are proud to let their loyal customers know where their chocolate originates. There is a fine line between enlightening people and lecturing to them so a set of POS was created to display instore that enlightened rather than lectured.
A second project was to tell the bean to bar story. Customers were interested and constantly asking about the origins of the chocolate and it’s very long, multi-staged production process. So more POS boards were displayed in the shops.