Meritex

Advertising, Branding, Design, Illustrations

Project: The brief was to design a new creative ‘look’ for Meritex’s scheduled marketing programme. Generally this industry has a rather predictable way of promoting itself, Mertiex were keen not to simply follow preferring to buck this trend and produce something a little different. Exhibition Freight and Event Shipping is logistically very complexed and involved, so we decided to visually illustrate ‘the process’ showing how Meritex collate, assemble, process and deliver time and time again. They wanted not appear stuffy and if possible retain a sense of humour. Our execution made them look established, professional and approachable. We were also able to animate the ‘machine’ to add an extra dynamic on website banner ads.