Pro Light London
Project: The brief was to create an identity for an established, professional lighting company. They are involved in high-end productions for film, tv, music videos and fashion shows, so needed a clever, punchy logo that would communicate at this level. The logo demonstrates the basic principles of light, but also has a secondary ‘eye’ image within it’s shape. The industry demands perfection and our new identity reinforces their personal approach, reflects their fanatical attention to detail and is a ‘real eye opener’.