Resistance – Chococo
Project: Part of the brand roll-out was to establish designs/graphics that were versatile enough to work across multi-channels. We created a friendly, eye-catching robot character, who pops up on posters, signs in the shop/café and hidden on your saucer when you pick up your mug of hot chocolate. He’s planning a summer holiday and will make sure he wraps up in the heat, the story being that nobody will buy quality chocolate if it melts before they get home. When it comes to Chococo chocolate…resistance IS futile!