Team 2 – the rescue
Design, Illustrations, Online services
Project: Expand on an ongoing campaign. ‘To the rescue’ is a tagline already being used across marketing material, we needed to develop this further especially during lockdown when some businesses, including Letting Agencies, had to keep going, as best they could, in support on their portfolio of landlords and tenants. In an effort to try and bring a smile to what was a troubling time, and with limited personal contact between agency and customer we developed Super-Pup as a friendly face to update on any news, in particular he was used on online services. The success of the character meant we have since stepped up the campaign and also introduced a new Robo-Pup, who tirelessly keeps an eye on things day and night. Like any good superhero should.