They Made Us Do It

Branding, Design, Illustrations, Online services, Photography, Retail, Web Design

Project: Working very closely with colleagues in the industry develop a business to produce and promote limited edition art prints, all sprinkled with a bit of attitude. Once the name and branding was established and the backstory in place, we could expand onto creating an online web gallery that linked and fed online shops on Instagram and Facebook. It was important to broaden our marketing channels, so apart from the physical framed or unframed prints (all using the best archival gallery printing equipment and eco-inks and quality affordable picture framing) printed ‘zines have been created to communicate with relevant publications and galleries. POS and promotional materials are in place and the next big step is to open a funky gallery to display the prints in all their glory and overcome the mobile phone sized thumbnails issue that you get relying totally on online services.