Advertising, Branding, Design, Photography, Retail, Web Design
Project: As the company expands adding jackets, coats and accessories to their existing established jeans collections we looked at how to sub divide the company into ‘departments’ including; Women’s Jeans, Women’s Accessories and Men’s Jeans. This would allow marketing the company as a whole as well as more focussed individual promotions. We first created three new department identities with a linking theme and started the roll out across a new website and printed material, with labeling and packaging to follow. Phase 2 & 3 followed with a new website, mail order brochures and other marketing material.
Phase 4 – With the business expanding it’s departments expanded also. Now selling, shoes, jackets, tops and accessories meant that it was tricky to continue to trade as Wizard Jeans. We had run a sister company under the owners name, Sally Allen Fashion, so this was promoted to the main company name with Wizard being promoted under that umbrella.