World Extreme Medicine
Branding, Design, Retail
Project: World Extreme Medicine are a highly professional cutting edge, specialist organisation consisting of medics & survival experts. The brand is young and new and needed developing and rolling out. The first project we were asked to help with was to produce a series of tee designs that the team could wear and delegates, at their many seminars, could buy. The brief was to move away from the obvious small logo on the chest and for the designs to be upbeat, lively but still retain the professionalism of the company. They also had to work commercially.
With their medical and survival skills they are often contracted to support the many worldwide, reality, survival TV programmes. With this in mind we had to develop other tees that had TV presence, strategically placed branding that would be picked up on camera.
This idea of specific crew kit continued as we then developed a conference STAFF tee, designed to quickly identify the key people at an event.