Yachts of Dartmouth
Advertising, Branding, Design, Retail
Project: Their existing logo was starting to look a bit tired, so the brief was to create a new, dynamic logo that retained the heritage of the company. We also created a simple, expandable colour coding system to clearly identify the individual arms to the company.
Once the new identity was approved, we started the corporate identity roll-out to incorporate stationery, shop fascia, vehicle livery, uniforms.