A CREATIVE DESIGN STUDIO, based in TORQUAY, DEVON producing GRAPHIC DESIGN • BRANDING • PHOTOGRAPHY • ONLINE SERVICES •  ILLUSTRATION • PACKAGING for LOCAL, NATIONAL & INTERNATIONAL COMPANIES

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BRAND MAX

  • AuthorChris Leishman
  • Date 7 February 2023
  • CategoryBrand Design

Did you know that a company’s brand identity, their logo, has a shelf life of about 7 years?

We agree that this kinda whiffs of marketing bullsh*t, but in fact there is more truth in the statement than should be casually ignored.

Local and global influences mean that the market can be in a state of constant flux, so companies need to adapt to the way they trade and operate. The company you initially set up isn’t necessarily the same company trading today, your logo however probably hasn’t adapted with you, and it appears that 7 years is the magic number for companies to consider reassessing their corporate identity.

It’s because of this that we set up BRANDMAX to help businesses keep their identity on their individual track. BRANDMAX offers all levels of branding from a quick tidy up, a refresh or revamp or to start again from scratch. The idea isn’t to break the bank but to take a considered look at your brand identity and to plan and implement a manageable, staggered roll-out.

We have worked with some clients long enough now that we are on to the third iteration of their brand identity. In these instances the refresh had huge impact both internally and externally on these businesses. Rather than someone who just sat back on their laurels, their customers saw a forward thinking company who invested in both company and staff.

So if you ask the question again, ‘how hard is your brand identity working for you?” and if the answer is ‘possibly not hard enough”, then maybe we can help.

Leishman Design have been designing brand identities for all types of business, big and small, for over 30 years. If you’d like to discuss your individual needs further please contact Chris on [email protected]  or call 07771 561416

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